‘Lumiere Alternee’ by Julio Le Parc #Dynamo @grandpalais_rmn (at Grand Palais, Paris, France)

Quote IconThink of design as a function that communicates a message. Apple, for example, is famous for its minimalist design, which gives the impression of simplicity and tells us that its products are easy to use. On an emotional level, this says to the user, ‘I will make your life less complicated’. As a marketing tool, design will determine people’s overall experience of the brand and convey its values.

An extract from ‘3 things marketers need to know about design’ by Jason Sew Hoy for Marketing Magazine.

‘The Rain Room’ by Random International (at Barbican Centre, Barbican, London)

‘The Rain Room’ by Random International (at Barbican Centre, Barbican, London)

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